Post by khatija627 on Jan 13, 2024 11:42:32 GMT -5
The Metrics That Determine Your Success On Facebook Thursday is guest post day here at Duct Tape Marketing and todays guest is Emeric Ernoult Enjoy Feeling a bit lost with your Facebook Page insights Good. Facebook Insights terminology httpswww.facebook.comhelp was not built for humans and now that we know you are not a killer robot from Mars well help you measure your Facebook Pages performance without drowning in all that robotic Martian muck. What can be measured can be managed and improved. These are the first six key metrics nonrobots must track to understand Facebook Page performance why you need them and where to find them. Fan Reach Ok human.
Heres the scoop Organic reach views consists only of posts viewed directly in the Newsfeed or on your page. fans and nonfans alike Viral reach views consists of posts viewed as a result of a friends actions sharing liking commenting Fan Reach simply shows the number of your pages fans clicked your pages like button who have seen any given post. Got it Heres the fun part The fan reach metric is not available in the Facebook statistics interface that would be way too easy for hard working marketers like us right Its only available in an Excel file available for download. image data you first need to export post level data to Excel. image Choose the format the date range and select post level data.
Youll find it under the very robotish label titled Lifetime Post reach by people who like your Page. image Within the Key Metrics tab look for the column labeled Lifetime Post reach by people who like your Page. Important Fan Reach is a part of organic reach so it only records the views that occurred directly newsfeed or on your page and not through the action of a friend share like comment. Why your fan reach metrics are likely the most important Perpost fan reach helps you measure the quality of your audience and the appeal of your content to them. If you bought thousands of fans from a website or sponsored a contest with an eyecatching prize unrelated to your brand many of these uninterested fans have probably unsubscribed from viewing.
Heres the scoop Organic reach views consists only of posts viewed directly in the Newsfeed or on your page. fans and nonfans alike Viral reach views consists of posts viewed as a result of a friends actions sharing liking commenting Fan Reach simply shows the number of your pages fans clicked your pages like button who have seen any given post. Got it Heres the fun part The fan reach metric is not available in the Facebook statistics interface that would be way too easy for hard working marketers like us right Its only available in an Excel file available for download. image data you first need to export post level data to Excel. image Choose the format the date range and select post level data.
Youll find it under the very robotish label titled Lifetime Post reach by people who like your Page. image Within the Key Metrics tab look for the column labeled Lifetime Post reach by people who like your Page. Important Fan Reach is a part of organic reach so it only records the views that occurred directly newsfeed or on your page and not through the action of a friend share like comment. Why your fan reach metrics are likely the most important Perpost fan reach helps you measure the quality of your audience and the appeal of your content to them. If you bought thousands of fans from a website or sponsored a contest with an eyecatching prize unrelated to your brand many of these uninterested fans have probably unsubscribed from viewing.